The Power of Click: The Consumer and the New Ways of Digital Advertising

Authors

  • Ximena Ferro Universidad San Francisco de Quito

DOI:

https://doi.org/10.37467/gka-revtechno.v4.884

Keywords:

Advertising, Consumer, Digital Media, Social Media, Interaction, Technology, New Capacities, Devices

Abstract

The use of the new digital media has forced consumers to develop new physical and psychological abilities as well as brands have adapted their messages to the media that the public is using.

References

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Published

2015-06-03

How to Cite

Ferro, X. (2015). The Power of Click: The Consumer and the New Ways of Digital Advertising. TECHNO REVIEW. International Technology, Science and Society Review /Revista Internacional De Tecnología, Ciencia Y Sociedad, 4(2), 157–167. https://doi.org/10.37467/gka-revtechno.v4.884

Issue

Vol. 4 No. 2 (2015)

Section

Research articles

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