Innovative marketing strategies in dentistry: The potential of the doll as a brand image

Authors

  • Carlos Alberto Farje Gallardo Universidad Nacional Toribio Rodriguez de Mendoza de Amazonas
  • Julio Mariano Chávez Milla Universidad Nacional Toribio Rodriguez de Mendoza de Amazonas
  • Lida Inés Carhuas Peña Universidad Nacional de Huancavelica
  • Edwin Gonzales Paco Universidad Nacional Toribio Rodriguez de Mendoza de Amazonas
  • Franz Tito Coronel-Zubiate Universidad Nacional Toribio Rodriguez de Mendoza de Amazonas https://orcid.org/0000-0003-4747-947X

DOI:

https://doi.org/10.37467/revtechno.v15.5095

Keywords:

Brand image, Corporate mascot, Sport mascot, Dental Offices, Industrial designs, Target audiences, Market

Abstract

The creation of 3D-printed corporate mascots is a complex scientific and social process. It requires the use of 3D printing technologies, engineering, and design, while taking into account ethical, legal, and moral considerations. Creating a unique and personalized mascot allows for an emotional connection with patients. Mascots have the potential to have a significant impact on businesses, including dental clinics. In this sense, they help to create a strong and memorable brand identity. This potential represents an opportunity to use corporate mascots as a marketing element, especially on social media as a distinctive element from the competition.

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Published

2023-09-02

How to Cite

Farje Gallardo, C. A. ., Chávez Milla, J. M. ., Carhuas Peña, L. I. ., Gonzales Paco, E. ., & Coronel-Zubiate, F. T. . (2023). Innovative marketing strategies in dentistry: The potential of the doll as a brand image . TECHNO REVIEW. International Technology, Science and Society Review /Revista Internacional De Tecnología, Ciencia Y Sociedad, 15(1), 141–149. https://doi.org/10.37467/revtechno.v15.5095

Issue

Vol. 15 No. 1 (2023)

Section

Research articles

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