A look at reputation management in universities

Authors

  • Marelby Amado Mateus Escuela de Administración, Universidad del Rosario
  • Fernando Juarez Acosta Escuela de Administración, Universidad del Rosario

DOI:

https://doi.org/10.37467/revtechno.v11.4448

Keywords:

Management, Reputation, Universities, Stakeholders, Models

Abstract

Managers of higher education institutions (HEIs) have faced the challenges brought about by increased competition in the sector, and the difficulties in developing, communicating and positioning a differential in their academic proposals. This has implied a change in the strategic approach to marketing and university reputation management. However, there is still a lack of clarity about what reputation management implies in universities and what its dimensions are, so a structured literature review is proposed to answer these questions.

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Published

2022-12-29

How to Cite

Amado Mateus, M., & Juarez Acosta, F. . (2022). A look at reputation management in universities. TECHNO REVIEW. International Technology, Science and Society Review /Revista Internacional De Tecnología, Ciencia Y Sociedad, 11(5), 1–14. https://doi.org/10.37467/revtechno.v11.4448

Issue

Vol. 11 No. 5 (2022): Monograph: "Cutting-edge innovation from pre- and post-doctoral academic texts"

Section

Research Articles (Special Issue)

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