Web 3.0 in the Hotel Sector of Murcia
DOI:
https://doi.org/10.37467/revtechno.v11.4395Keywords:
Digital Marketing, Social Media, Hospitality and Tourism, Tourism Marketing, Tourist 2.0, Web 2.0, Web 3.0Abstract
The Internet has revolutionised the way we communicate, and the tourism industry is one of the leading industries in terms of incorporating these elements into its websites. The purpose of this study is to analyse the degree of integration of 2.0 and
3.0 tools in hotel websites, as well as their evolution over a period of 10 years. The descriptive method is used to measure the degree of development of the websites and their evolution. It was found that hotels in the region of Murcia have gone beyond web 2.0 but still have to implement web 3.0.
References
Alalwan, A. A., Rana, N. P., Dwivedi, Y. K., y Algharabat, R. (2017). Social media in marketing: A Review and analysis of the existing literature. Telematics and Informatics, 34(7), 1177- 1190. DOI: https://doi.org/10.1016/j.tele.2017.05.008
Baggio, R. (2011). The Mechanism for Spreading Online Reputation. Academica Turistica, 4(2), 5–13.
Ballesteros, A., Bordigon, F., Domínguez, D., Fernández, V., García, M., Román, M. y Tamayo, P., (2018). Sociedad digital, tecnología y educación. UNED
Beltrán, B., M.Á., Parra, M., M.C., y Padilla, P., J. M. (2017). Las redes sociales aplicadas al sector hotelero. International Journal of Scientific Management and Tourism, 3(2), 131-153.
Berners-Lee, T., Hendler, J., y Lassila, O. (2002). A new form of Web content that is meaningful to computers will unleash a revolution of new possibilities. Scientific american.
Buhalis, D. (2003). eTourism: Information technology for strategic tourism management. Pearson Education Limited.
Buhalis, D., y Law, R. (2008). Progress in information technology and tourism management: 20 years on and 10 years after the Internet. The state of eTourism research. Tourism management, 29(4), 609-623. DOI: https://doi.org/10.1016/j.tourman.2008.01.005
Bulchand-Gidumal, J., Melián-González, S., y López-Valcárcel, B. G. (2020). Impact of Free Wi-Fi on Guest Satisfaction and Price of Properties in Sharing Economy Accommodations. In Information and Communication Technologies in Tourism 2020, 195-205. Springer, Cham. DOI: https://doi.org/10.1007/978-3-030-36737-4_16
Cantoni L., Faré M., Inversini A. y Passini V. (2011) Hotel Websites and Booking Engines: A Challenging Relationship. In: Law R., Fuchs M., Ricci F. (eds) Information and Communication Technologies in Tourism 2011. Springer. https://doi.org/10.1007/978-3-7091-0503-0_20 DOI: https://doi.org/10.1007/978-3-7091-0503-0_20
Carrera, F., y Vega, V. (2017). Impacto de Internet en el sector Turístico. Uniandes Episteme: Revista de Ciencia, Tecnología e Innovación. 4, 477-490.
Chen M. M., Zizka L., Zhang E. R. y Gentinetta J. (2021) Destination Imagery Diagnosis Model: The Case of Switzerland. In: Wörndl W., Koo C., Stienmetz J.L. (eds) Information and Communication Technologies in Tourism 2021. Springer, Cham. https://doi.org/10.1007/978-3-030-65785-7_36 DOI: https://doi.org/10.1007/978-3-030-65785-7_36
Chen, M. M., y Scovino, A. I. R. (2020). Which photo themes evoke higher intention to visit Switzerland?. In Information and Communication Technologies in Tourism 2020, 53-64. Springer, Cham. DOI: https://doi.org/10.1007/978-3-030-36737-4_5
Choudhury, N. (2014). World wide web and its journey from web 1.0 to web 4.0. International Journal of Computer Science and Information Technologies, 5(6), 8096-8100.
Dellarocas, C. (2001). Analyzing the economic efficiency of eBay-like online reputation reporting mechanisms. In Proceedings of the 3rd ACM Conference on Electronic Commerce. ACM Press. 171-179. DOI: https://doi.org/10.1145/501158.501177
Dijkmans, C., Kerkhof, P., y Beukeboom, C. (2020). Adapting to an emerging social media landscape: The rise of informalization of company communication in tourism. In Information and Communication Technologies in Tourism 2020, 3-14. Springer, Cham. DOI: https://doi.org/10.1007/978-3-030-36737-4_1
Domínguez, C. (2007, marzo 17). Las Ventajas de Internet en el Sector Turístico. Blog de Turismo. https://bit. ly/3EgaYbF
Eftekhari, M. H., Barzegar, Z., y Isaai, M. T. (2011). Web 1.0 to Web 3.0 Evolution: Reviewing the Impacts on Tourism Development and Opportunities. Lecture Notes in Computer Science, 184–193. https:// doi:10.1007/978-3-642-18348-5_17 DOI: https://doi.org/10.1007/978-3-642-18348-5_17
Fernández-Alles, M. T. F. y Cuadrado-Marqués, R. C. (2014). El impacto de las nuevas tecnologías en el sector turístico: Aplicación de la realidad aumentada al turismo cultural. International Journal of World of Tourism, 1(2), 10-18 . DOI: https://doi.org/10.12795/IJWT.2014.i02.02
Flecha Barrio, M. D. (2014). Estudio sobre la distribución en las cadenas hoteleras españolas: análisis empírico de su repercusión en la rentabilidad de los hoteles. Universidad Rey Juan Carlos: Tesis Doctoral.
Franganillo, J (2022). Recuperar los objetivos fundacionales de la World Wide Web. Anuario ThinkEPI, v. 16, e16a010. https://doi.org/10.3145/thinkepi.2022.e16a10 DOI: https://doi.org/10.3145/thinkepi.2022.e16a10
Gretzel, U., Fuchs, M., Baggio, R., Hoepken, W., Law, R., Neidhardt, J., Pesonen, J., Zanker, M., y Xiang, Z. (2020). e-Tourism beyond COVID-19: a call for transformative research. Information Technology & Tourism, 22(2), 187-203. https://doi.org/10.1007/s40558-020- 00181-3 DOI: https://doi.org/10.1007/s40558-020-00181-3
Guerras Martín, L. A. y Navas López, J. E. (2020). La Dirección Estratégica de la empresa: Teoría y Aplicaciones. Ed. Thomson Civitas, 6º Edición.
Hamid, R. A., Albahri, A. S., Alwan, J. K., Al-qaysi Z.T., Albahri, O. S., Zaidan, A. A., … Zaidan, B. B. (2021). How smart is e-tourism? A systematic review of smart tourism recommendation system applying data management. Computer Science Review, 39, 100337. https://doi:10.1016/j.cosrev.2020.100337 DOI: https://doi.org/10.1016/j.cosrev.2020.100337
Hiremath, B. K., y Kenchakkanavar, A. Y. (2016). An alteration of the web 1.0, web 2.0 and web 3.0: a comparative study. Imperial Journal of Interdisciplinary Research, 2(4), 705-710.
Inversini, A., Cantoni, L y Buhalis. D. (2009). Destinations’ Information Competition and Web Reputation. Information Technology & Tourism, 11(3), 221–234. DOI: https://doi.org/10.3727/109830509X12596187863991
Ivars, J.A., Solsona, F.J., y Giner, D. (2016). Gestión turística y tecnologías de la información y la comunicación (TIC): el nuevo enfoque de los destinos inteligentes. Documents d’anàlisi geográfica. 62 (2), 327-346. DOI: https://doi.org/10.5565/rev/dag.285
Jiang, Y., y Wen, J. (2020). Effects of COVID-19 on hotel marketing and management: a perspective article. International Journal of Contemporary Hospitality Management, 32(8), 2563- 2573. https://doi. org/10.1108/IJCHM-03-2020-0237 DOI: https://doi.org/10.1108/IJCHM-03-2020-0237
Kapoor, K. K., Tamilmani, K., Rana, N. P., Patil, P., Dwivedi, Y. K., y Nerur, S. (2017). Advances in social media research: past, present and future. Information Systems Frontiers, 20(3), 531- 558. DOI: https://doi.org/10.1007/s10796-017-9810-y
Kim, D. D., y Choi, E. K. C. (2019). The Secret to Winning the TripAdvisor Certificate of Excellence: A Case Study on US Hotels. Culinary Science & Hospitality Research, 25(9), 86-96. DOI: https://doi.org/10.20878/cshr.2019.25.9.011
Li, S. R., Ong, Y. X., y Ito, N. (2020). Credibility in Question: travel information adoption among Chinese consumers in Canada and Singapore. In Information and Communication Technologies in Tourism 2020. 79-91. DOI: https://doi.org/10.1007/978-3-030-36737-4_7
Springer, Cham. Liébana-Cabanillas, F., y Alonso-Dos-Santos, M. (2017). Factors that determine the adoption of Facebook commerce: The moderating effect of age, Journal of Engineering and Technology Management http:// dx.doi.org/10.1016/j.jengtecman.2017.03.001 DOI: https://doi.org/10.1016/j.jengtecman.2017.03.001
Martínez María-Dolores, S.M.; Bernal García, J.J. y Mellinas, J. P.(2012). Los hoteles de la Región de Murcia ante las redes sociales y la reputación online. Revista de Análisis Turístico, 13: 1-10.
Martínez María-Dolores, S.M.; Bernal García, J.J. y Mellinas, J. P. (2013). Análisis del nivel de presencia de los establecimientos hoteleros en la región de Murcia en la web 2.0. Cuadernos de Turismo, 31: 245- 261.
Momtaz, P. P. (2022). Some very simple economics of web3 and the metaverse. Available at SSRN. DOI: https://doi.org/10.2139/ssrn.4085937
Morales, P. M. C., Orgaz-Agüera, F., y Cuadra, S. M. (2015). Análisis de las variables que influyen en la reputación online de las empresas turísticas.: El caso de los hoteles de Córdoba y Granada. Gran Tour, (11), 103-120.
Murray, A., Kim, D., y Combs, J. (2022). The promise of a decentralized Internet: What is web 3.0 and HOW can firms prepare? Business Horizons. DOI: https://doi.org/10.1016/j.bushor.2022.06.002
Nexotur (2020,18 de diciembre). OMT estima que el Turismo mundial puede perder cerca de un billón de euros.
Nexotur.com Diario online del agente de viajes. https://bit.ly/3EhFzpA
O’Reilly, T. (2004). Tim O’Reilly on What is Web 2.0? https://www.youtube.com/watch?v=CQibri7gpLM. Observatorio Nacional de Tecnología y Sociedad (2022). Uso de tecnologías digitales por empresas en España.
Madrid. Ministerio de Asuntos Económicos y Transformación Digital.
Padilla, P., J. M. (2022). La web 2.0 aplicada al sector hotelero. Universidad Católica San Antonio Murcia. Tesis Doctoral.
Padilla, P., J. M., Parra, M., M. C., y Beltrán, B., M. Á. (2020). The Importance of App Store Optimization (ASO) for Hospitality Applications. In Digital and Social Media Marketing (151-161). Springer, Cham. DOI: https://doi.org/10.1007/978-3-030-24374-6_11
Paniagua, F. J., y Huertas, A. (2018). El contenido en los medios sociales de los destinos turísticos y la búsqueda de información de los usuarios. Cuadernos de Turismo, 41, 513-534. DOI: https://doi.org/10.6018/turismo.41.327131
Parra, M., M. C., Beltrán, B., M. Á., y Padilla, P., J. M. (2017). El Fenómeno Web 2.0 Aplicado Al Sector Hotelero.
International Journal of Scientific Management and Tourism, 3(4), 301-320.
Ponce, I. (2012, 17 de abril de 2012). Monográfico: redes sociales. Observatorio tecnológico. http://recursostic.educacion.es/observatorio/web/es/internet/web-20/1043-redes-sociales
Radde, B. (2017). Digital Guest Experience: Tools to help hotels to manage and optimize the digital guest experience. Tredition.
Rodríguez Acosta, B. M. (2018). Los negocios realizados por internet,¿cambian los paradigmas existentes?. Revista IUS, 12(41), 71-85. DOI: https://doi.org/10.35487/rius.v12i41.2018.353
Rose, N. (2011). The Always-connected Traveller: How Mobile Will Transform the Future of Air Travel. http:// www.amadeus.com/airlineit/the-always-connected-traveller/
Ruíz Miguel, C. (2020). Crisis del Coronavirus y crisis del Estado constitucional español. Diario La Ley, (9656), 2. Salas, L.,G. (2016). Vivimos cambios de paradigmas. Forbes. https://www.forbes.com.mx/vivimos-cambios-de-paradigmas/
Sánchez Jiménez, M. Ángel, Correia, M. B., y de Matos, N. (2018). Adaptación de las páginas web de los hoteles en los dispositivos móviles. Revista De Estudios Empresariales. Segunda Época, (1). 25-41. https://doi. org/10.17561/ree.v2018n1.2 DOI: https://doi.org/10.17561/ree.v2018n1.2
Shareef, M. A., Dwivedi, Y. K., y Kumar, V. (2016). Mobile marketing channel: Online consumer behavior. Springer. Sigala, M., y Chalkiti, K. (2014). Investigating the exploitation of web 2.0 for knowledge management in the Greek tourism industry: An utilisation–importance analysis. Computers in Human Behavior, 30, 800–812. https://doi:10.1016/j.chb.2013.05.032 DOI: https://doi.org/10.1016/j.chb.2013.05.032
Sobaih, A. E. E., Elshaer, I., Hasanein, A. M., y Abdelaziz, A. S. (2021). Responses to COVID19: The role of performance in the relationship between small hospitality enterprises’ resilience and sustainable tourism development. International Journal of Hospitality Management, 94, 102824. https://doi. org/10.1016/j.ijhm.2020.102824 DOI: https://doi.org/10.1016/j.ijhm.2020.102824
Ukpabi, D. C., Karjaluoto, H., Olaleye, S., y Mogaji, E. (2020). Customer value framework and recommendation intention: The moderating role of customer characteristics in an online travel community. In Information and communication technologies in tourism 2020, 38-49. Springer, Cham. DOI: https://doi.org/10.1007/978-3-030-36737-4_4
Vallespín Arán, M. y Molinillo, S. (2014). El futuro de la intermediación en el sector Turístico. Revista de Análisis Turístico, 17(1), 13-25.
Vera Vera, R., Veloz Camejo, F., y Párraga Basurto, Y. (2021). Use of Facebook in the promotion of luxury category hotels in Manta in time of COVID-19.
Zulkifli, Z., Agoestyowati, R., Prasetyningsih, N., Heriyanti, Y., y Marsudi, E. (2022). Analysis of Digital Optimization Strategy at Al Eiman Royal Hotel Madinah during Pandemic. Ilomata International Journal of Management, 3(1), 31-43. DOI: https://doi.org/10.52728/ijjm.v3i1.355
Downloads
Published
How to Cite
Issue
Section
License
Those authors who publish in this journal accept the following terms:
- Authors will keep the moral right of the work and they will transfer the commercial rights.
- After 1 year from publication, the work shall thereafter be open access online on our website, but will retain copyright.
- In the event that the authors wish to assign an Creative Commons (CC) license, they may request it by writing to publishing@eagora.org
