Vol. 10 No. 2 (2022): Monograph: "The most current advertising"

Special Issue Articles

• Programmatic Advertising and the changes in the digital industry

  Paloma Fuentes Santos, Javier Bustos Díaz

  1-11

  • PDF (Español (España))

• The Self Regulation in Online Gambling Platforms Marketing strategies and social responsibility to the young people

  María Galmes-Cerezo, Lidia Maestro-Espínola, Sonia Carcelén-García

  1-17

  • PDF (Español (España))

• Digital marketing dynamics Automotive industry strategies

  Carmen Bermejo Siller

  1-11

  • PDF (Español (España))

• Application of neuromarketing tools for marketing research

  Juan José Blázquez-Resino, Miguel Ángel García Bravo

  1-16

  • PDF (Español (España))

• Print advertising of cosmetics in Spain and its visual characteristics

  Marina Cerdá-Vilaplana, María Jesús Ortiz-Diazguerra, María José Vilaplana-Aparicio

  1-13

  • PDF (Español (España))

• The crypto phenomenon and its social and advertising projection Exploratory study on its use as a brand strategy

  Noelia García-Estévez

  1-20

  • PDF (Español (España))

• Importance of digital marketing in Colombian universities with accredited quality Contributions to the qualification of its use

  Camilo Mauricio Grillo Torres, William Moreno López

  1-13

  • PDF (Español (España))

• Fashion and Metaverse: an expository study on the first MVTW

  Michelle Grillo

  1-10

  • PDF IN ITALIAN

• Social Responsibility and Ethics as Effective Advertising Strategies

  María Margarita Gutiérrez Gutiérrez

  1-17

  • PDF (Español (España))

• Strategic communication as a key resource to achieve digital positioning Case study. Centro de Apoyo en la Crianza y la Maternidad y Paternidad - Acunar

  Hugo Jumbo Osorio, Cesibel Valdiviezo-Abad, Jhoana Córdova Camacho

  1-15

  • PDF (Español (España))

• Publishers and digital advertising: plurality of formats

  Raquel López Castro, Mónica Valderrama Santomé

  1-19

  • PDF (Español (España))

• Do Insights Influence the Creation of Effective Advertising Campaigns?

  Irene Martín Soladana, Ana Sebastián Morillas

  1-16

  • PDF (Español (España))

• Simplification of the Scamper model for development of creative images in advertising

  Fernando Marugán Solís

  1-11

  • PDF (Español (España))

• The evolution of visual language in wine packaging

  María Pascual Cabrerizo, Gloria Martínez Lanzán

  1-13

  • PDF (Español (España))

• The Narrative of Artivism as a Trend in Advertising Campaign: “In Spain we call it equality”

  Diana Sánchez Serrano, Eglée Ortega Fernández, Fernando Toledano Cuervas-Mons

  1-10

  • PDF (Español (España))

• The social representation of the Trans collective in current advertising: the Pantene case

  Carmen Valecillos Vázquez, Cristina Martínez Escudero

  1-9

  • PDF (Español (España))

• Visual grammar as a prescriber for the social storytelling in advertising A creative analysis approach based theoretical approaches to photography

  Manuel Viñas Limonchi

  1-14

  • PDF (Español (España))

• Metrics used to analyze native advertising in Spanish media

  Daniel Zomeño Jiménez, María Pallarés Renau

  1-15

  • PDF (Español (España))