VISUALreview. International Visual Culture Review / Revista Internacional de Cultura Visual <p><em>VISUALreview. International Visual Culture Review / Revista Internacional de Cultura Visual</em> asks questions about the nature of the image and about the imaging functions. This interdisciplinary and transdisciplinary magazine brings together the perspectives of researchers, theorists, professionals and teachers from different fields, such as architecture, art, cognitive science, telecommunications, computing, cultural studies, design, education , film studies, history, linguistics, management, marketing, commercialization and distribution, the media, museography, philosophy, semiotics, photography, psychology, religious studies, etc.</p> <p><em>VISUALreview. International Visual Culture Review / Revista Internacional de Cultura Visual</em> is peer-reviewed inspired by the ethical code of publications developed by COPE ( It has qualitative content review processes that guarantee the publication of works of the highest scientific quality. The arbitration system uses external evaluators to this editorial. Only original texts written in Spanish, Portuguese or English are accepted for publication.</p> <p>Editorial decisions are not affected by the origin of the manuscript, including the authors' nationality, ethnicity, political beliefs, race or religion. Decisions to edit or publish are not determined by government or other agency policies, that is, by policies other than those of the magazine itself.</p> en-US (Equipo editorial) (Equipo de soporte) Tue, 16 Jun 2020 00:00:00 +0200 OJS 60 Rio de Janeiro 2016: Visual and Audiovisual Narratives of the City from both Hegemonic media and Citizen Media <p class="p1">Throw the analyses of how Rio de Janeiro city has been represented by audiovisual formats during Olympic games in 2016, studying products and process of participatory video made by local children and young people, and analyzing the ways how the city is represented in an audiovisual way by commercial spots of International Olympic Committee (IOC), the author identifies mediations (Martin-Barbero) between ways how the city is narrated by both hegemonic media and citizen media way. Article identifies as well visual narratives strategics that offers a complex panorama about politics relationships and ways to face the visual experience of the city. Research opperates using Misè en Scene as analytic operator of televisual style analysis of the selected videos (from both hegemonic and citizen media), combining this methodology with a etnographical process of observation of the process of audiovisual creation in citizen media.</p> Julian Espinosa Copyright (c) Tue, 16 Jun 2020 11:39:00 +0200 A Proposal for the Analysis of Female Stereotypes in Reggaeton Videoclips: Case Study of the Four most Viewed Videos in 2018 on YouTube <p>The representation of women in music is an object of research little developed academically and much less in contemporary and popular musical styles such as urban music. This text proposes the analysis of stereotypes of women as a character in international success reggaeton songs performed by men. For this purpose, content analysis sheets have been used primarily for the most viewed clips on youtube during 2018. The design of the sheet is fed by other research previously carried out by experts in the field, to finally synthesize the information in three blocks: the first two, coded to obtain quantitative results and the third, to collect qualitative data.</p> Carmen del Rocío Monedero Morales Copyright (c) Tue, 16 Jun 2020 14:47:01 +0200 Lettergraphy. Synthesis and Visual Communication <p class="p1"><em>Letters</em> appeared in the world as a necessity for communication. They were created as images which represented ideas and sounds. Through time letters were transformed into what people now know as an alphabet. Today this language system seems to be invisible, probably because of the everyday with which it is manipulated. In this sense the objective of the text is to propose a semantic distancing from the conventional use of letters to state that through the form and expressiveness of each letter it is possible to transmit a message.</p> Santiago Osnaya Baltierra Copyright (c) Fri, 26 Jun 2020 09:35:38 +0200 The Mexican Lottery as a Tool to Promote Visual Culture in the Editorial Design Process <p>The Mexican lottery is a classic Mexican game as an activity where the students of the Bachelor of Design in Graphic Communication at the University of Guadalajara develop and allow the reinforcement of knowledge of the editorial design process. Design a lottery with the theme, where the idea through the concept and management of the form: identifies the actors, with images of each of the processes, reinforcing the visual culture, build and share their visual references, is generated with the letters, a visual-conceptual representation of the actors and a learning that includes linguistic and verbal intelligence.</p> Irma Lucía Gutiérrez Cruz Copyright (c) Thu, 09 Jul 2020 13:24:15 +0200 The Meme and its Silences in Case of Natural Disasters: 19S in Mexico City <p>In cases of natural disasters, societies enter into emergency and emotions overflow&nbsp;derived from the break with their daily lives because of the tragedy that this events generate. The aforementioned is reflected in digital social networks, where ethical codes and self-regulation of the population are made explicit about what can be said or shown and what cannot, generating moments of multiple silences and imposed for some formats, especially those which are humorous, as is the meme.</p> Úrsula Albo Cos, José Luis Sánchez Ramírez Copyright (c) Thu, 09 Jul 2020 13:52:45 +0200