VISUAL REVIEW. International Visual Culture Review <p><em>VISUAL REVIEW. International Visual Culture Review </em>asks questions about the nature of the image and about the imaging functions. This interdisciplinary and transdisciplinary magazine brings together the perspectives of researchers, theorists, professionals and teachers from different fields, such as architecture, art, cognitive science, telecommunications, computing, cultural studies, design, education , film studies, history, linguistics, management, marketing, commercialization and distribution, the media, museography, philosophy, semiotics, photography, psychology, religious studies, etc.</p> <p><em>VISUAL REVIEW. International Visual Culture Review </em>is peer-reviewed. It has qualitative content review processes that guarantee the publication of works of the highest scientific quality. The arbitration system uses external evaluators to this editorial. Only original texts written in Spanish, Portuguese or English are accepted for publication.</p> <p>Editorial decisions are not affected by the origin of the manuscript, including the authors' nationality, ethnicity, political beliefs, race or religion. Decisions to edit or publish are not determined by government or other agency policies, that is, by policies other than those of the magazine itself.</p> Global Knowledge Academics en-US VISUAL REVIEW. International Visual Culture Review 2695-9631 <p>Those authors who publish in this journal accept the following terms:</p> <ol> <li class="show">Authors will keep the moral right of the work and they will transfer the commercial rights.</li> <li class="show">After <strong>1 year</strong>&nbsp;from publication, the work shall thereafter <strong>be</strong><strong> open access </strong>online on our website, but will retain copyright.</li> <li class="show">In the event that the authors wish to assign an Creative Commons (CC) license, they may request it by writing to <a href=""></a></li> </ol> The Visual Creativity of Protests in Romania (2016-2019) <p>After the pictorial turn, it is not surprising that political messages are more and more often presented in a visual form. Today, the battle between great ideas is not only fought via texts, but also through real and virtual images, or, through imagetexts. This paper tackles the image politics of the Romanian post-2016 anti-government popular resistance through some typical cases of imagetext: hashtags, symbols, video mapping, posters and some cases of visible space-occupation. These examples can present the anonymous (in some cases professional) artistic creativity, which helps the formation of social solidarity and crystallizes the message of the resistance.</p> Gizela Horvath Copyright (c) 2021 VISUAL REVIEW. International Visual Culture Review 2021-10-19 2021-10-19 8 2 10.37467/gkarevvisual.v8.2649 The documentary film: the key to audiovisual science communication <p>In the current audiovisual landscape characterised by a huge offer of audiovisual content, both in conventional television and in the multi-platform options of video on demand, it is complicated to say the least to find an attractive and comprehensible audiovisual format that communicates science. However, what is the ideal way to communicate science? What is the solution proposed by the current audiovisual scenario, which is so demanding in terms of entertainment and audience share? And, finally, how do we fit the language of science among the general public? Our proposal to achieve the objective of effective science communication, without sacrificing its rigor or entertainment, would be the use of the scientific documentary and its multifunctional capacity; a hybrid audiovisual format with the capacity to simultaneously assume a pedagogical, informative and entertaining narrative.</p> Almudena Muñoz Gallego José Antonio Jiménez de las Heras Copyright (c) 2021 VISUAL REVIEW. International Visual Culture Review 2021-10-04 2021-10-04 8 2 10.37467/gka-revvisual.v8.3000 The Age of Entertainment Marketing: The Case of Mercedes and Product Placement in Hollywood Cinema <p>We are in the era of “entertainment marketing”, which arises as a union between the consumer and entertainment needs, as technology consumers are no longer conceiving advertising as something flat and promotional. This article focuses on Mercedes' application of product placement advertising techniques in North American cinema, with an aim of transmitting its brand values: quality, luxury, style, and fashion. To obtain the results, quantitative and qualitative research techniques have been used, as well as content analysis following the methodology proposed by Méndiz.</p> Alicia Martín Copyright (c) 2021 VISUAL REVIEW. International Visual Culture Review 2021-10-04 2021-10-04 8 2 10.37467/gka-revvisual.v8.2852 Successes and failures of the "Public Entertainment Company of Almeria" <p>This article investigates the cultural management of the only entertainment company in Almeria between 1914 and 1921. Its main objective is to present the role that the public entertainment company formed on July, 8th 1914, played for the cultural history of the city. Although it was a decade marked by World War I, considerable efforts were made to offer quality theater every time, through the most relevant companies of the moment. After analyzing the economic successes and failures, the investigation ends with the study of the ten-year lease of the new Cervantes Theater.</p> Mauricio Rodríguez López Copyright (c) 2021 VISUAL REVIEW. International Visual Culture Review 2021-10-04 2021-10-04 8 2 10.37467/gka-revvisual.v8.2724 The Last Temptation of Brian <p>Biblical films have had widespread and repeated canons since the beginning of cinema, and films opposed to the prevailing film-religious dogma have generated excessive negative reactions. This text focuses on two significant examples of subversion of biblical cinema that addressed the figure of Christ in a new way away from those traditional canons. Their impact still resonates decades later, and this encourages reflection on both their approaches and the controversy. They aroused from a current perspective in which the moral conditioning of audio-visual works is unfortunately very much in evidence.</p> Miguel Dávila Vargas-Machuca Copyright (c) 2021 VISUAL REVIEW. International Visual Culture Review 2021-10-04 2021-10-04 8 2 10.37467/gka-revvisual.v8.2837 The importance of the cover in The New Yorker to interpret the Covid19 crisis <p>We present an empirical research work where we analyze the use of illustration in a specific medium (The New Yorker) to contrast the power of transmission of the message in a very specific context such as that of the global pandemic due to the spread of covid- 19. Methodology: A methodological triangulation has been carried out combining various techniques and tools such as documentary research, descriptive analysis, focus group and content analysis. Results: The analysis of 347 covers reveals that the element that varies from one publication to another is the illustration.</p> Isidoro Arroyo Almaraz Paula Hernández de Miguel Sheila Liberal Ormaechea Copyright (c) 2021 VISUAL REVIEW. International Visual Culture Review 2021-07-30 2021-07-30 8 2 109 130 10.37467/gka-revvisual.v8.2891 Cultural consumption and entertainment in the Covid-19 lockdown in Spain: Orange economy crisis or review? <p>This is a socio-economic study on the state of cultural industries and entertainment in Spain during the confinement for Covid-19. An analysis is carried out on what type of cultural offer has been consumed, as well as the way and way of doing it. To do this, a group of citizens was interviewed, using a questionnaire, where they were asked about the type of cultural products and services used as entertainment during confinement. Also, the channels managed were investigated, with special attention to streaming platforms and the most used digital tools. Finally, there is a global review.</p> Daniel García Antonio Sánchez-Bayón Copyright (c) 2021 VISUAL REVIEW. International Visual Culture Review 2021-08-19 2021-08-19 8 2 131 149 10.37467/gka-revvisual.v8.2805 The Attractiveness of Quebec's Heritage Sites in The Era of Covid-19 <p>UNESCO World Heritage site designation is an opportunity to achieve international status. Studies have demonstrated that many of these sites are major attractions to international visitors and first-time visitors. While Covid-19 has limited international mobility during 2020, this study aims to understand how those responsible for tourism and World Heritage sites have communicated the heritage of the Historic District of Old Quebec (Canada) to local and national visitors. To measure tourist attractiveness, the study analyzed publications posted on Instagram during the summer of 2020. Strategies for diffusion revealed an approach to enhance natural sites more than cultural heritage.</p> Sebastián Alberto Longhi-Heredia Pascale Marcotte Copyright (c) 2021 VISUAL REVIEW. International Visual Culture Review 2021-08-20 2021-08-20 8 2 151 165 10.37467/gka-revvisual.v8.2879 From usage value to the symbolic value of objects: Masks in times of pandemic <p>Reconfiguring the dynamics of life became a necessary reality due to COVID-19; most of the population did not visualize what we face today. Breaking with existing paradigms around derived activities from forced confinement and the use of masks, has given relevance to the image as the basic language in the face of social distancing. The objective of this work is to interweave symbolic representations and the need for human beings to integrate themselves into a society, through the processes of meaning and symbolic elements, to weave cohesion or to unravel social relationships.</p> María de las Mercedes Portilla Luja Celia Guadalupe Morales González Copyright (c) 2021 VISUAL REVIEW. International Visual Culture Review 2021-08-20 2021-08-20 8 2 167 177 10.37467/gka-revvisual.v8.2790 Covid Photo Diaries <p>We analyzed the Covid Photo Diaries’s photographs taken during the pandemic to show their disagreement with the photographs of the media. Thus, we recognize two places for photographic production, the official one and Covid Photo Diaries’s, as an activist, for their contribution to the expansion of social representations of the disease from a socio-affective perspective omitted by the global official discourse. This photographs invite us to go beyond the stigmatizing stereotypes of the disease and manage to destabilize the dominant imagery disseminated by the media, to favor the construction of an affective discourse that includes the different human experiences.</p> Pamela Martínez Rod Copyright (c) 2021 VISUAL REVIEW. International Visual Culture Review 2021-10-20 2021-10-20 8 2 179 190 10.37467/gkarevvisual.v8.2934 Relatos con-fin-a-dos de una «cuarentena» en casa <p>The recent COVID-19 pandemic has hit the world hard. During the months in which the individual and collective freedoms were modified by the preventive restrictions due to the advance of this new microscopic agent, the Spanish audiovisual production adapted to the new conditions of quarantine and confinement. The smartphone became the democratised tool that allowed people to tell their daily reality, and would soon become the content on which the stories of a «new normality» were to be structured. This article is a first approach to the method of representation and the treatment given to this sanitary vector through three Spanish series.</p> Jordi Macarro Copyright (c) 2021 VISUAL REVIEW. International Visual Culture Review 2021-10-21 2021-10-21 8 2 191 202 10.37467/gkarevvisual.v8.2853 Communicate Contemporary Art without Visiting the Museum without Visiting the Museum <p>The Reina Sofia Museum is the most visited Spanish museum. Its activity in social networks during the confinement due to the health pandemic in the spring of 2020 was very relevant. The aim of this work is to analyze the relationship between the Museum and the public, the discourse in social networks and participation. The methodology consists of an in-depth interview was conducted with the person in charge of communication and an analysis of the content of their social network. The results show a high level of public participation and a proactive strategy based on content, hashtags and active listening.</p> Juan Enrique Gonzálvez Vallés Raquel Caerols Mateo Francisco Cabezuelo Lorenzo Mónica Viñarás Abad Copyright (c) 2021 VISUAL REVIEW. International Visual Culture Review 2021-10-27 2021-10-27 8 2 203 218 10.37467/gkarevvisual.v8.2974