VISUAL REVIEW. International Visual Culture Review / Revista Internacional de Cultura Visual

A Critical Review of Visual Anthropology

Arjang Omrani — 2023-03-09

This article aims to develop a critical overview of visual anthropology by exploring the main obstacles and pivotal challenges throughout its evolution. It explores the ongoing representational and logocentric orientations of mainstream anthropology that have caused the rejection of acknowledging audio-visual anthropology as valid academic work. Furthermore, by singling out the ocular-centric and visual realist tendencies that exist in visual anthropology, it is argued that, to some extent, it validates those criticisms and even has its roots in those representational and logocentric orientations. Within this article, a position is taken besides those who consider the 'sub-discipline' of visual anthropology as a critical approach to mainstream (social or cultural) anthropological studies. The arguments lead to the conclusion, suggesting that by distinguishing between ethnography and anthropology (Ingold: 2014 & 2017) a more diverse, creative, and comprehensive idea of audio-visual (multimodal) anthropology is probable.

Interaction between Brand and User

Eliane Meire Soares Raslan — 2023-01-23

Social networks have become part of society's daily life and brands change the way of relating online. In this context, the profile of the Luisa Meirelles brand on the Pinterest Platform is analyzed from its posted inspiration boards. The production space of interactions between the brand and its users is related to the visual and daily interface of the brand in this virtual environment, increasing interactions and consumption with the potential consumers involved. The sharing of these images creates interactions between people from the mutual influence between electronic and social media, in front of this panel of ideas.

The field diary from the Alicia Model to design scientific infographics

Gerardo Luna-Gijón — 2023-01-27

This paper aboard a new infographic design model that combines information design with ethnography. The field diary allows collecting the experience of graphic designers who have followed the Alicia model to design scientific infographics. Through participative action research and design ethnography, journals represent a collaborative autoethnography where narrative intervenes; establishing qualitative categories, it has been performed an interpretative process from notes in the journals. Positive results have been collected about the efficiency of the model, it facilitates the infographics design experience and allows the development of design thinking in practitioners that make scientific infographics.

Bio and necropolitical portraits in the 35mm negatives of the Hermanos Mayo

Diana Hernández Castillo — 2023-02-01

Through the intersection between visual culture and the humanities (specifically history), I intend to analyze the 35mm negatives of the photographs taken by the Hermanos Mayo of a male individual who was naked and drugged on a main avenue in Mexico City in 1971. We will investigate how it was observed and exposed in an urban space where pedestrians and bystanders became spectators of said event. These spectators, stopping to contemplate and apprehend the drug addict, formed a specific urban microspace to corral him and expose him to death. That is, they built an uninhabitable space within the habitable.

"His soul within him shall mourn"

Atara Moscovich — 2023-02-09

Studying the aspect of Job as a bereaved father by focusing on Vittore Carpaccio's Meditation on the Passion and Dead Christ with Job and Pietro Lombardo's Job and St. Francis, this paper will contribute to the research of a surprisingly under studied aspect among the multiple meanings found in the iconographic research regarding Job in Renaissance Venice. Based on primary textual and visual sources, i.e., the iconography of Job and Medieval literature, the current paper will impart new meanings to elements such as postures, bones, and symbolic animals, supported by the fact that Job was one of the bubonic plague saints in Venice during the period these works of art were created.

The visual poetics of La Muralla Roja

Enrique Mena García — 2023-02-13

In recent years we have witnessed a visual flood of the emblematic work of Taller de Arquitectura, a multidisciplinary group that gathers around the figure of Ricardo Bofill, called La Muralla Roja (Calpe, Alicante). As the 50th Anniversary of this media icon approaches, we see almost no scientific investigation into its advertising appeal. Because its importance increases at times, the building is analyzed and repositioned from an aesthetic and advertising vision in a sharp rise in Social Media, whose architecture is still so current, and a diversity of artistic currents are interested in it.