VISUAL REVIEW. International Visual Culture Review / Revista Internacional de Cultura Visual

Public Sphere and Spaces to Live

2021-12-09T13:13:29+01:00

The City, as a political, social and cultural construction is a product of the symbolic interrelationships that evolve, transform and reinvent themselves in the timeline that becomes a stage, a common space, the public sphere defined by Jürgen Habermas. In this context, the link between the imagined, the virtual and the real intersect to generate an interesting dialogue between the collective imagination and the production of reality. A journey of experiences in which the “gaze” is altered by some constructions of power and representations, that are reproduced in a transmedia framework of global interconnectivity.

Art and Aesthetics in the Thought of María Zambrano

2022-07-27T18:40:28+02:00

This work tries to find hermeneutical keys of the thought of María Zambrano, of her ideas on painting and poetry from the hypothesis that the philosopher from Malaga establishes a productive and fruitful dialogue with the European thought of the 20th century, which leads her to coin an original philosophy. Zambrano, throughout her writings, moves from the vital reason of Ortega y Gasset to her peculiar meaning of situated poetic reason, which deals with a delimited scope of objects and contributes to laying the foundations for an aesthetic of the poetic and the pictorial as a creative element of human life.

Graphic Design and Trends in Globality

2022-07-27T18:40:26+02:00

Graphic design is a discipline that continuously adapts to economic, social, and technological contexts, which keeps some correspondence to the way of thinking. The structure of this text consists of three parts. The first one deals with the definition of graphic design as a discipline and the way it has evolved, then explains the relationship it has with the visual paradigm that originated it, and finally, understand through the visualization of trends how graphic design has been adapting to the global context.

What Are the Weaknesses and Opportunities of Neuromarketing in the Spanish Advertising Industry?

2022-07-27T18:40:21+02:00

Neuromarketing has awakened a clear interest in consumer behavior research as an alternative or as a complement to traditional market research techniques to measure the effectiveness of advertising campaigns. However, despite the boom in the academic world, neuromarketing has not had a similar development in the professional world, which makes us wonder about the reasons for its scarce application in this field. This article explores the advantages and disadvantages of neuromarketing compared to traditional research techniques, as well as its applicability in the professional world.

Opening the Limits of Artistic and Social Expression

2021-10-07T14:09:52+02:00

The 20th century marked a before and after in the Art. Fundamentally, the emergence of the avant-garde brought new ideals that allow the open work approach. Therefore, from the current context of the 21st century, we ask ourselves: How does the Art express this idea of open work? And how does the Art of today manage to expand towards social and communicative pretensions that involve the viewer in new forms of participation? It is because we show different examples, which tell us how the situation of the author and the viewer in front of the work has developed.

Production and Reception of Iranian Feminist Cinema: "The Unwanted Woman"

2022-07-27T18:40:40+02:00

This study brings together the work of Tahmineh Milani, known for directing Iran's highest-grossing film and for winning international awards. In her career, she stands out for her political treatment, having had problems with censorship, and for being the first imprisoned filmmaker in the country's history. This is why this research aims to analyze the repercussion of Milani's work, from the point of view of its production and reception. In this respect, historical documents serve to contextualize the cinematographic activity of the filmmaker and the analysis of her work.

Construction of Shared Semantic Spaces through Gestures in Interpreter-Mediated Psychotherapy Sessions

2022-07-27T18:40:38+02:00

Gestures are an inherent part of all face-to-face interactions. Nevertheless, their role in interpreter-mediated events has so far been marginalized in the field of interpreting studies. Based on a multimodal corpus of interactions in child psychiatry with migrant patients, this research focuses on the use of iconic gestures, their role in bridging the linguistic gap and in performing cultural mediation. The results of the study suggest that gestures play a part in the construction of shared semantic spaces and act as a marker of interpreting fidelity, hence, becoming corner stones in the trust-building process between the migrant patients and the public service interpreters.

Management Models in Socio-cultural Transformative Organizations

2022-07-27T18:40:36+02:00

Comparative study of management models in holocratic organizations aimed at socio-cultural transformation. Two organizations have been selected, from the same sector (knowledge industry), but in different regions (America and Europe), to verify their operational similarities and differences and level of results.

Transmedia Narratives Applied by Communication Students in the Dissemination of Cultural Heritage

2022-07-27T18:40:34+02:00

The evolution of technology has influenced the media ecology, making transmedia to be applied in fictional, journalistic, educational narratives, etc. This research analyzes the experimental production process in the project Orotopia, developed by students of Social Communication of the Technical University of Machala- UTMACH, Ecuador. Results show that its non-formal application becomes an option for learning about cultural heritage; it also allows going through the collaborative production process of students to produce audiovisual reports, podcasts, radio programs, and content for social networks.

Visual Ethnography and Childhood

2022-07-27T18:40:32+02:00

Ethnography, photography, and education have a lot in common when we talk about childhood. This article aims to reflect on possible dialogues and connections between these three elements. The methodology to achieve this combines a powerful bibliographic review, visual documentation, and analysis of real and updated experiences that involve children as an active participant in the research. The conclusions obtained defend artistic language and visual narratives as an effective part of ethnographic research. In this way, we will focus on the role of childhood within the photographic visual archive and its transition from object to subject of study capable and eager to tell its own story in the first person.

Allusions to the Cinematographic Space in the Twentieth Century Novel

2022-07-27T18:40:30+02:00

The relationships between literature and cinematography stand out for the baggage of the literary. In the 1950s, Spanish writers begin to include audiovisual mentions. The objective of this study is to analyze the cinematographic codes related to the construction of space in the story of Young Sánchez (1957) from an intermedial perspective. For this, the Chatman methodology is applied. Likewise, the statements of Casetti and Di Chio are reviewed, describing the results obtained from the perspective of audiovisual analysis. This research places Ignacio Aldecoa as a film writer and his audience as literary spectators.

Semiosis of the Erótic Offers: Female Offers, New Economic Model with Minimum Inclusion

2022-07-27T18:40:23+02:00

This reflection stems from a series of qualitative investigations related to the profound cultural, aesthetic and erotic impacts on Mexican society. The insertion of Mexico into the Free Trade Agreement, together with the United States and Canada (1994) promoted new erotic offers, as well as the construction of images and narratives of a country that was reinventing itself and becoming Americanized at a dizzying pace. Likewise, social representations and their ideological load are intended to be denaturalized, now that economic exchanges have been renegotiated in a new trade agreement (2018). And a government that symptomatically calls itself Morena and promises a new historical narrative.