From usage value to the symbolic value of objects: Masks in times of pandemic

  • María de las Mercedes Portilla Luja Universidad Autónoma del Estado de México
  • Celia Guadalupe Morales González Universidad Autónoma del Estado de México
Keywords: Usage value, Symbolic value, Social Interaction, Pandemic

Abstract

Reconfiguring the dynamics of life became a necessary reality due to COVID-19; most of the population did not visualize what we face today. Breaking with existing paradigms around derived activities from forced confinement and the use of masks, has given relevance to the image as the basic language in the face of social distancing. The objective of this work is to interweave symbolic representations and the need for human beings to integrate themselves into a society, through the processes of meaning and symbolic elements, to weave cohesion or to unravel social relationships.

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Published
2021-08-20
How to Cite
Portilla Luja, M. de las M., & Morales González, C. G. (2021). From usage value to the symbolic value of objects: Masks in times of pandemic. VISUAL REVIEW. International Visual Culture Review, 8(2), pp. 167-177. https://doi.org/10.37467/gka-revvisual.v8.2790