The reenchantment of Digital Image: "Commercial Cuts" by Daniel Martínez through the "proposals" by Italo Calvino

Authors

  • Marta del Pozo Ortea University of Massachusetts-Dartmouth

DOI:

https://doi.org/10.37467/gka-revvisual.v5.1519

Keywords:

Commercial Cuts, Italo Calvino, Digital Art, The Infrathin Image, Reenchantment

Abstract

This article engages with Daniel Martinez's Commercial Cuts, a video animation of the homonymous book of poems by the Spanish writer Javier Moreno. Commercial Cuts, I will discuss, is a videopoetic narrative on the mythical promise of salvation exercised by our world of adverstising.  Following Italo Calvino's memos, and featuring the photograms from Martinez's narrative, I will discuss how this narrative ultimately emerges as a visual poetics that defends a recuperated mythical impulse of continuity for the contemporary visual regime. With it, it manages to overcome one of main blind spots of postmodernity: the negation of the mythical perspective.

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Author Biography

Marta del Pozo Ortea, University of Massachusetts-Dartmouth

Profesora de lengua, literatura y cultura española en la Universidad de Massachusetts-Dartmouth. En su tesis, Hacia un Reencantamiento posthumanista: poesía, ciencia y nuevas tecnologías, estudia la obra de Agustín Fernández Mallo, Javier Moreno y Daniel Martínez. La implementación en su obra de una poética relacional entre las artes, las ciencias y la tecnología, el nacimiento de una subjetividad colectiva y la des instrumentalización del paradgima tecno-científico la ha llevado a formular la noción del reencantamiento en el caso de los autores mencionados desde las lentes de la inmanencia y la cultura material. En sus investigaciones actuales, continúa trabajando el emergente paradigma ecológico fomentando un diálogo posthumanista que trasciende los dualismos arte/ciencia, mente/materia, mito/logos. Se enfoca en piezas literarias epistemológicamente híbridas, documental poético, videopoesía y diferentes formas textuales de performatividad. 

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Published

2018-07-11

How to Cite

del Pozo Ortea, M. (2018). The reenchantment of Digital Image: "Commercial Cuts" by Daniel Martínez through the "proposals" by Italo Calvino. VISUAL REVIEW. International Visual Culture Review Revista Internacional De Cultura Visual, 5(1), 9–20. https://doi.org/10.37467/gka-revvisual.v5.1519

Issue

Vol. 5 No. 1 (2018)

Section

Research articles

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