LÓPEZ SALAZAR , J. L. .; LÓPEZ AGUIRRE, J. F. .; POMAQUERO YUQUILEMA, J. C. .; VASCO VASCO, J. A. . Implementation strategies of a crm system from an endomarketing perspective to foster positive organizational behavior . TECHNO REVIEW. International Technology, Science and Society Review /Revista Internacional de Tecnología, Ciencia y Sociedad, [S. l.], v. 15, n. 1, p. 163–175, 2023. DOI: 10.37467/revtechno.v15.5097. Disponível em: https://journals.eagora.org/revTECHNO/article/view/5097. Acesso em: 9 may. 2024.