(1)
López Salazar , J. L. .; López Aguirre, J. F. .; Pomaquero Yuquilema, J. C. .; Vasco Vasco, J. A. . Implementation Strategies of a Crm System from an Endomarketing Perspective to Foster Positive Organizational Behavior. revTECHNO 2023, 15, 163-175.