Healthcare influencers

Analysis of the role of Spanish healthcare professionals in social networks

Authors

  • Eva Matarín Rodríguez-Peral Universidad Rey Juan Carlos
  • Tomás Gómez Franco Universidad Francisco de Vitoria
  • Anabell Fondón Ludeña Universidad Rey Juan Carlos

DOI:

https://doi.org/10.37467/revtechno.v11.4394

Keywords:

Twitter, Analysis of Social Networks, Health communicators, Health communication, Influencers, Healthcare, Health

Abstract

This study analyses the main Spanish health communicators who interact with Twitter. It studies the main topics they deal with, as well as the structure of their network of interrelationships. Ten profiles of health professionals with more than 12,500 followers and a network with 797 nodes and 1562 edges have been analysed. The network analysis was carried out by studying the centrality through various algorithms and elaborating graphs using the Gephi programme. The health influencers with the greatest weight in the network were determined. The modularity analysis resulted in the identification of 15 influencer communities.

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Published

2022-12-28

How to Cite

Matarín Rodríguez-Peral, E. ., Gómez Franco, T., & Fondón Ludeña, A. (2022). Healthcare influencers: Analysis of the role of Spanish healthcare professionals in social networks. TECHNO REVIEW. International Technology, Science and Society Review /Revista Internacional De Tecnología, Ciencia Y Sociedad, 12(1), 1–14. https://doi.org/10.37467/revtechno.v11.4394

Issue

Vol. 12 No. 1 (2022): Monograph: "What is new in Social Networking 2.0, 3.0 and 4.0?"

Section

Research Articles (Special Issue)

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